RCAEd has spoken (but does he makes sense?)

Thursday, October 21, 2010 – 10:34
“Don’t take this to the bank because we’re still discussing it, but right now, we’re not planning another single for the U.S. Instead, we’re inclined to start thinking about Adam’s next album. How’s that sound?”

ETA: Link to thread at AO discussing the RCA Ed post.

Post #2

Thursday, October 21, 2010 – 16:26
RCA Ed:

“The short answer is that the cost of working a single at radio has to justify the number of albums it will sell. We don’t want Adam losing money. Plus, it’s well established that radio needs a ‘rest’ from artists between albums or else they won’t support the new material as aggressively when it drops…are you guys thinking of yourselves here, or the casual consumers that account for 99% of Adam’s audience? Also, you can’t compare American radio with that of other countries’ (and vice-versa), because each operates by its own peculiar rules. But, again, this course of action is not confirmed at this time, so don’t lose your minds. And what’s wrong with moving onto the next record? Don’t you guys want to hear NEW music from Adam? Sorry to upset some of you specialists, but we actually know how to do our jobs better than you do…trust me. If you want to harass us on twitter, how about asking for the Glam Nation DVD or the acoustic EP, instead of a new single you’ve been hearing for over a year? I’m actually on a conference call right now, discussing some of these other items, so stand by for updates. I’d rather not reveal any details and disappoint anybody.”

Post #3

Thursday, October 21, 2010 – 16:38
RCA Ed:

“The fan counter is broken on all our sites. Just ignore it, or I can remove it entirely, if it’s just adding to your torment.
P.S. for the clown who asked about multi-tasking. You have no idea what multi-tasking is and wouldn’t last an hour in the music industry. I’m personally multi-tasking dozens of different issues for Adam, Avril, Aguilera, Daughtry, Strokes, Dave Matthews, Foo Fighters, Lee DeWyze, Rod Stewart, Santana, Ray LaMontagne, David Cook, Leona Lewis…I could go on and on, and my colleagues are equally busy with these and other artists. Meanwhile, this website consistently tops Sony Music’s entire roster in terms of traffic and activity, so please don’t question my site management skills.
Love you guys…wish I could hang more often and for longer, seriously.”

Post #4

Thursday, October 21, 2010 – 17:21
RCA Ed:

“DeRulo & Adam = Apples and Oranges. Different styles, different formats, different consumers, different everything.
Honestly, there are a BAZILLION factors involved in these decisions: sales, chart positioning, listener call-out research. I guarantee you we leave NO chance of making $ for Adam and RCA on the table, and decisions will be based on the absolute best intel to further Adam’s career. He’s involved in them too, you know? We work for him, not the other way around.”

Post #5

Thursday, October 21, 2010 – 17:34
RCA Ed:

“Oh, and in my strictly personal opinion, “Sleepwalker” is not a hit. It doesn’t have enough tempo to succeed at Top 40 radio, as it’s currently formatted here in the U.S. Much like “WYWFM” it would likely stall outside the top 20, no matter how much money and muscle we put behind it. And working “Sleepwalker” at HAC exclusively is not financially worth it (although if we run that analysis and decide it IS, we will). Don’t get me wrong, I love “Sleepwalker” as much as you guys, but we’re all totally biased mega-fans here, people – not the average CHR radio listener.”

Post #6

Thursday, October 21, 2010 – 22:47
RCA Ed:

“Yes, this was all a test!
No guys, like I said at the start…there’s been no final decision yet about whether to pursue another single or not here in the U.S. (other countries may continue to work different singles, if it makes sense to the local market), and Adam won’t vanish from the radio because the songs will keep playing as recurrents. Plus, radio isn’t the be all, end all of the music industry anymore, not even here in America. When that pause between albums finally comes, we’ll keep dropping new products (hint, hint) into the marketplace, working on projects here on AO, and working the press with news of Adam’s ongoing activities, TV appearances, etc. Adam will get a chance to focus his creativity on some new songs instead of on endless public appearances and visiting radio stations for the 3rd time in 12 months, also giving everyone who isn’t a complete addict a moment to actually MISS him again, in the process. I’ve seen comparisons below to Katy Perry (her singles are being fast-tracked because they have no staying power – quantity does not equal quality), Daughtry (just 3 singles off the latest album, which was released 4 months ahead of Adam’s, also reflecting the current state of radio), but each artist is a different story. Anyway, we could go on and on, but just wanna say I appreciate the passion behind your comments here.”

Post #7

Thursday, October 21, 2010 – 23:26
RCA Ed:

“Oh, don’t get me wrong, in America, radio is still the single most influential medium for selling music – especially since the demise of MTV. But it’s nowhere near as powerful as it was even 10 years ago. Almost no one under he age of 15 listens to radio anymore; tell a 10 year old you can’t “replay that last song because that’s not how radio works” and they’ll look at you like you have 3 heads. “What do you mean I can’t get what I want, on demand, anytime?” Fast-forward 5, 10 years from now, and this behavior will be absolutely pervasive and radio closer to irrelevancy. My point is, there’s a huge amount of promotion we can now do outside the traditional ‘album cycle’ (this site, primarily), so you won’t hear any crickets around here in the coming months.
p.s. – I loooooooooove Katy Perry, for her songs and for all the wrong reasons (I’m a man, ok, flesh and blood!), but her album sales are frankly dismal (based on prior expectations) and so her label has no choice but to make up the difference by pushing more singles to radio faster and hoping they sell on iTunes. I also worry about her growing contradictions: is she mainstream or cutting edge? Grassroots or manufactured? How can she praise Jesus and critique GaGa for crossing the line, while abusing the sex appeal so brazenly and selling her soul for her career?
OK, I’m going to bed…see you guys tomorrow.”

What do you think about RCAED’s comments?

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9 Responses to RCAEd has spoken (but does he makes sense?)

  1. fuzzywuzzy1 says:

    Well, I think that he’s being honest and that of everything that he posted, these statements seems to make the most sense:

    The short answer is that the cost of working a single at radio has to justify the number of albums it will sell. We don’t want Adam losing money.

    except that what he’s really saying is “we don’t want RCA losing money”. 😉

    And working “Sleepwalker” at HAC exclusively is not financially worth it (although if we run that analysis and decide it IS, we will).

    Again, it’s all about $$ (not surprisingly). This statement also validates the arguments that jtf has been making forever about the earning power of a song on HAC vs. CHR.

    I’m not surprised by anything that RCA Ed wrote, but I’m a little surprised at how candid he’s been, especially about Katy Perry. Will some of his posts disappear soon? 😉

    Also, jchang = “clown”? LOL! Looks like you realy hit a nerve with this guy! He can sure dish it out, but he can’t take it, huh? Congratulations! 😀

  2. saga says:

    Yes, HAC is not selling many sinlges but they still promoted September for Daughtry which I think is a very HAC leaning song. Daughtry is selling more albums than Adam though. RCAEd seems to think SW has no chance on CHR (like IIHY had no chance on HAC) but I am not so sure. Already Gone and 1R’s singles has charted high on CHR. It’s not impossible. I do wish they would release it with a faster backing track though but they’re probably not even thinking of that.

    • fuzzywuzzy1 says:

      I think that it is totally about $$ at this stage. Maybe if IIHY had sold more, then releasing SW would have been feasible financially? Still, they may see how SW does in Canada before making a final decision.

  3. jtfacts says:

    LOL, fuzzywuzzy you hit it on the head as far as RCA’s concern about “Adam” losing money on SW.

    For all the silly/headscratching things the mod said, there were some kernels of truth. It does all come down to $ and it wouldn’t be shocking to me if RCA thinks the $ to invest in SW to make it a hit isn’t worth the return (nor would I be shocked if they reached the opposite decision).

    Also, top 40 is leaning up tempo at the moment. AG was a year ago and 1R’s last couple singles have climbed verrrrrry slowly. I don’t think they’ve sold a ton either (has Secrets gone platinum or on track to?).

    As far as Daughtry, I checked Mansfield’s stats and it looks like Daughtry was selling twice as many albums as FYE is selling right now when September was released. So the whole “but Daughtry got a third single” meme is a little misguided imo.

  4. saga says:

    Ofcourse it is economical, and I agree that there are some Kernels of truth. I am just not super convinced that SW won’t work on CHR, AG was a year ago yes, but it was also during autumn when songs like this probably work better. I think Ed has some personal opinions about SW that might color his posts a bit. The slow tempo is an issue though. We’ll see.

  5. planetangst ( Studio57) says:

    He is completely right about kids under 15 and radio. I have 3 kids under 19 and not one of them listens to radio. They get new music off the internet and word of mouth.

  6. planetangst ( Studio57) says:

    Look at Daughtry’s song too- it’s top 10 on HAC and getting close to Top 20 on CHR and it JUST started outselling IIHY. It’s in the 50’s on Itunes. Was in the 60’s last week.

  7. mariettejb says:

    I’ve stopped wanting Sleepwalker as a single a few reasons, some of which he mentioned

    1. I don’t think Sleepwalker will crack top 20 on CHR and HAC shouldn’t be his prime format
    2. Sleepwalker to me is one of the more boring songs
    3. I’d rather have him work on new material and not risking ending this era on a dissapointing single
    4. Adam has plenty of exposure outside of radio, don’t want to risk oversaturating and losing demand
    5. Break from numbers following is good for me, I’m a fan of Adam, not of Adam’s succes

  8. planetangst ( Studio57) says:

    I am with you mar- I am ready for the new era. I really have faith that Adam’s second album will be bigger than his first. The guy has tremendous potential and hasa been getting so much buzz for his live act I would love to see them do right by him with production on his second album. I am done with FYE and ready for something new. I don’t think I have ever listened to a pop album as long as I have this one, but it is getting old.

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